The Story

Color Pins Curls: Lash & Beauty Blog was started in August 2017 by Owner & Lash Stylist, Jessica Baird. A mother who loves the juggling of business owner & mom life. She wanted to show her daughter she can be and do anything she wants with determination. So she focuses on a “what can I learn from this” mindset and believes success does not come in the money, but also in the form of knowledge. And shares that knowledge as much as she can with the world.

Jessica has been in the beauty industry since 2011 starting with her focus in hair. As her time in the industry grew so did her ambition. Makeup, nails and esthetics all had a focus time in Jessica’s career as she wanted to learn all she could about the industry as a whole. In 2015 she started her research in eyelashes and in 2017 made the leap fully into the lash world with NovaLash. Jessica was a NovaLash 2018 & 2019 Lash Off Semi-Finalist and is a NovaLash Certified Classic & American Volume Lash Stylist on She has been featured on Modern Salon and has been published on the NovaLash Blog NewsfLASH!

Transforming and her clients and her passion for educating them with this blog are what makes her love her career. Jessica shares her “industry secrets” so clients can learn about eyelash extensions, hair and makeup. Recently, Jessica began to form her “Beauty Collective” to help educate even further into the beauty industry with the help of her top professionals to make sure the right information is found. Jessica is always growing her brand to teach the world the ins, the outs and most importantly the safety of lash & beauty topics!