From a client stand point one thing that I find helpful in deciding brands is reviews but I also like to see if they have won any awards. Why? That means those companies back up that company or product. Many beauty industry communities have awards like Launch Pad and Behind the Chair.
Novalash had the most awards for an eyelash extension company. As of today, they have 37 including 2 from the Better Business Bureau!
For a list of awards you can go to: https://novalash.com/about/awards/
From professional and client perspective, Novalash was the only brand I would stand behind and trust for all their amazing advancements in eyelash extensions and after care and now beauty. The beauty is my next goal to get in.
I can only imagine the number of awards they will receive for 2017 with the popular demand of them everywhere.